Global Appeal: How AllUnite is Bringing a Fresh Approach to OOH Measurement
The Out-of-Home advertising market worldwide is experiencing significant growth driven largely by the adoption of advanced metrics and data technologies.
The Tremendous Promise and Potential of Urban Media Partnerships
Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments.
LED leader Absen Group retains Out of Home Capital in global advisory role
Absen, the world’s leading LED display products and service supplier, today announced it has retained Out of Home Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as Sustainability, Marketing and Brand Strategy.
GPOVallas Rolls into the U.S. with SOMO, NYC’s Largest Car Top Ad Network
GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion monthly impressions.
Ooh Capital assists BAUER MEDIA with CLEAR CHANNEL EUROPE-NORTH acquisition
Bauer Media Group (“Bauer Media” or “the Group”) a leading European media business which includes print and online publishing, and Audio broadcasting and entertainment announced that it has signed an agreement to acquire Clear Channel Europe-North (“Clear Channel Europe”), a significant player in the Out of Home (“OOH”) media sector.
The Indian OOH Industry’s struggle for a common currency
The Indian Out-of-Home (OOH) industry stands at a critical juncture. Despite contributing only 4% to the total media pie, it remains an important yet underutilized medium. However, its fragmented nature, lack of standard metrics, and resistance to change have prevented it from achieving its full potential.
The Pivot
Often changing market conditions, particularly the technological capabilities of the time, serve as the catalyst for a pivot. Although pivots may sometimes be indicative of a business in trouble, they are not a sign of failure. Rather, a pivot could represent a business or industry making a proactive and strategic decision to increase its chances of success.
What My Trip to Shenzhen Taught Me About Digital Screens
During my recent visit to Shenzhen, China—often called the “Silicon Valley of Hardware”—I had the chance to experience firsthand why this city is the global hub for cutting-edge display technology. Walking through its vast technology districts and visiting top manufacturers like Absen, I saw the future of digital screens in action.
Verification in OOH? Yes, But Not for the Reasons They Tell You
“Verification.” It’s the new magic word in the industry. More transparency, more control, higher return on investment. Sounds great, right? What they don’t tell you is that if you don’t truly understand what’s going on, verification can become just another excuse to justify expenses
What makes an unforgettable OOH campaign?
It’s arguably easier to be unforgettable in OOH than it is in in other channels; it can’t be skipped or ignored and isn’t competing with thousands of other ad placements…or making a cup of tea!
Creative has been consistently shown to be the most important factor in driving ROI in any channel, by up to 47% according to a study by Analytic partners. This is probably truer in OOH than most, where there is no editorial or programming context.
OOH Capital increases influence with new Partner
Laetitia Lim, current CEO of Quividi, has joined OOH Capital, the global Out of Home consultancy. Laetitia is a seasoned executive and entrepreneur with over 20-years of international leadership experience across the tech, retail, and consumer industries.
Reimagining the World’s Great Shopping Streets
Across the globe, the world’s most iconic shopping streets—from New York’s Fifth Avenue to Beijing’s Wangfujing—are undergoing a transformation.
Mayfair Equity
The City of Barcelona sought OOH Capital’s expertise to prepare for a new street furniture contract, aiming to maximize value for the city and citizens.
City of Barcelona
The City of Barcelona sought OOH Capital’s expertise to prepare for a new street furniture contract, aiming to maximize value for the city and citizens.
Plan B Media
Plan B, one of Southeast Asia’s largest listed OOH companies, headquartered in Thailand with a leading portfolio of large-scale digital LED screens.
Bauer Media Group
Bauer engaged OOH Capital to provide strategic advice throughout the due diligence and acquisition process.
Outernet
We were asked to evaluate the Now Building’s OOH assets and assess
5-year revenue potential, combining all screens and experiential spaces.